Our mission

Protect the most important pollinating insect: bees..

How do we do it?
  • We help beekeepers by designing sensors to help with bee management
  • We support beekeeping through the adoption hives program.
  • Simplify urban and hobby beekeeping with b-box
  • Creating urban apiaries to sensitize the population about the importance of bees.

Sustainability is the basis

Through our products, services and partnerships we seek to make a difference to society and to some of the problems the world is facing globally. Our north star is to do the right thing, always. How? Through innovation and technology as a tool for real, positive environmental and social change.

Our solutions to create bee-friendly cities, and the bees themselves, have a direct impact on 15 of the 17 United Nations Sustainable Development Goals. 

How bees contribute directly or indirectly to 15 of the 17 SDGs!

Beekeeping offers economic diversity as a source of income and helps build resilient livelihoods for poor and vulnerable populations, potentially providing equitable access to economic and natural resources for men and women

Bee pollination increases crop yields and improves the nutritional value of fruits, vegetables and seeds

Bee products provide safe and accessible medicinal sources used in traditional and modern medicine to treat non-communicable diseases such as cancer through strong bioactive compounds. Bee pollination potentially contributes to plant growth and diversity that are important for improving air quality

Vocational training for beekeeping can improve equal opportunities for employment, training, and entrepreneurship among men, women, and indigenous people (with traditional knowledge)

Keeping bees as a hobby or being involved in beekeeping can increase opportunities for women to be involved in economic, social, and political decision making even in communities that disenfranchise women

Bee pollination can contribute to the growth and diversity of water-related ecosystems, such as mountains and forests. Appropriate reforestation efforts can provide new resources for commercial bee operations, potentially contributing to regional water supplies

Bee pollination improves production of oilseed crops used as biofuel, such as sunflower, canola and rapeseed

Improving agricultural production from bee pollination can contribute to the gross domestic product (GDP) of nations. Beekeeping can diversify livelihood opportunities for men and women in rural areas and support nature tourism initiatives.

Bees are an element of nature that inspires human innovations (e.g., airplane design and computer algorithm development) and new honey-related products

Improved livelihoods from beekeeping and the contribution of bee pollination to GDP can support sustainable income growth for low-income groups that has the potential to help promote inclusive social, economic, and institutional development

bees can be useful in monitoring air quality in urban areas, as pollination of urban flora can support improved local air quality. Bees can improve pollination and self-sustainability of urban gardens and public open spaces

Bee pollination can help reduce food waste by improving the visual aesthetics of food (shape, size, and color) and increase shelf life. Beekeeping can be marketed as sustainable tourism for regional development

Using bees and bee products for environmental monitoring can improve understanding of climate impacts on the environment

Bees have the potential to help improve the production of plant-based sources of compounds commonly found in fish. Overharvesting of fish can be managed by promoting the production and consumption of alternative plant-based sources of nutrition

bees contribute to biodiversity by pollinating trees and flowering plants, and beekeeping can contribute to forest conservation. Incorporating beekeeping into local planning processes can support reforestation activities that can lead to poverty reduction and sustainable regional development

Our impact

Sustainability runs in our DNA and is the founding element of our project and our business model.

Every day, Beeing guides people in learning about and respecting bees. We are inspired and driven by our mission to protect bees and pollinating insects, in the relentless pursuit of a healthier ecosystem.

We believe we can build a world where people and nature can coexist, in harmony.

This is our mission.

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